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Interview with Web Analyst Manoj Jasra
Continuing my series of interviews with Web Analysts, here is an interview with Manoj Jasra. What is your current position and the name of the company you work for? Director of Technology, Enquiro...
View ArticleBehavioral Targeting (BT) at eMetrics
Behavioral Targeting (BT), as I predicted earlier this year, has become very common term among marketers. Look at any online marketing events and you will see more than one session on Behavioral...
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WebTrends CMO Departs
Nov 1st I reported about the management shakeup at Webtrends. The I did a follow-up after talking to several employees of Webtrends regarding these changes. Though I was offered an opportunity to talk...
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Amazon & Toys”R” Us Involved in Behavioral Targeting?
Just before holidays a colleague of mine asked me if Amazon and Toys"R" Us were involved in behavioral targeting. He told me that he did a search for Lego on ToysRUs and a few days later when he...
View ArticleComparing Web Analytics Tools
Last week CMS Watch released the latest Web Analytics Report. This report by Phil Kemelor, the lead analyst of this Report, reviews and compares several web analytics tools in the market. The web...
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Interview with Web Analyst WDave
Continuing my series of interviews with Web Analysts, here is an interview with Wandering Dave Rhee also known as WDave. What is your current position and the name of the company you work for? I’ve...
View ArticleBehavioral Targeting Hits Road Block
One New York assemblyman, Richard L. Brodsky, has drafted a bill that would make it a crime — punishable by a fine to be determined — for certain Web companies to use personal information about...
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Wal-Mart Starting To Use Behavioral Targeting; via Yahoo
Yahoo has signed a deal with Wal-Mart under which Yahoo will start selling display advertising on Wal-Mart. Yahoo will use the behavioral data collected on Wal-Mart’s website to better target the ads,...
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Aftermath Of The Motrid Ad Debacle
Last week there was a lot of uproar in the social media space about a Motrin Ad that caused Motrin to pull the ad within 2 days of launching it and post an apology on their site. Judging by this and...
View ArticleThe Uphill Battle of Building a Web Analytics Culture
All those who have worked at companies which never used or do not use web analytics to make decisions about site changes, know how difficult it is to create a culture of web analytics. It is very hard....
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